Test and Learn Strategy
- Build test and learn approach that aligns to your goals with measurable ROI
Customer Data Strategy
- Discovery of current goals, audience, and needs to drive growth of your customer data
- Develop personalization strategy and audience segmentation approach
- Evaluate AdTech solutions built around your use cases
- Recommend customer insights platforms based on your needs
- Build out customer lifetime value estimates
Measurement Strategy
- Develop measurement approach and identification of KPIs relevant to business growth drivers
- Evaluate measurement tools and dashboard options to automate reporting where relevant
- Recommend measurement metric hierarchy based on your KPIs
Media Mix Evaluation
- Investigate and evaluation Joint Business Partnerships
- Evaluate agency ways of working and provide process feedback
- Review agency contracts (partnering with your procurement and legal teams) to drive cost savings in service model
- Platform analysis / strategy / media mix review
LET’S CONNECT
Please contact us to discuss your specific need – we customize our offerings to the individual project to make the biggest impact on your business and maximizing your budget.
